Customer-Oriented Prosocial Behaviour

The Customer-Oriented Prosocial Behaviour Scale measures the extent to which employees engage in helpful, cooperative, and customer focused actions that go beyond formal job requirements. The instrument comprises 10 items distributed across three subscales. The expected response options are patterned after Likert’s 4-point format ranging from strongly agree to strongly disagree.

Instruction: Indicate the extent of your agreement with the following statements regarding the customer-oriented prosocial behaviours you display while serving customers.